Last year, the late Steve Jobs went on a 1500-word rant where he basically declared Adobe Flash to be nothing more than a battery draining parasite as far as the mobile web experience was concerned. The opinion Jobs had toward the multiple-platform developer tool was one shared with many minds within Silicon Valley. Whether on prepaid phones or the latest Android releases, Flash is almost always a nuisance. But Adobe responded to these accusations with assurances that they were well underway with optimizing Flash for the mobile web experience. Touchscreen integration was only going to be the beginning, according to Adobe. Before long developers who had been second-guessing Flash in favor of mastering HTML5 were going to realize they made a big mistake.

But this never happened. Instead, Adobe just laid off 750 employees and announced today that they were canceling further development of a mobile version of Flash. The official reasoning behind the lay-offs and cancellation? Corporate restructuring. But industry experts and analysts point instead to a mobile tech resistance against Flash that had been stewing for years and only recently found a spokesperson in the form of Steve Jobs. Once Apple decided to ban the platform from iOS, other mobile tech gurus realized it was okay to marginalize the once incredibly successful Flash. Adobe saw the writing on the wall, and figured they’d better just extinguish Flash instead of devote themselves to a bitter fight.

So what does all this mean for aspiring bloggers and other online entrepreneurs? It means we need to dump Flash as soon as possible. HTML5, CSS, and JavaScript are far superior alternatives, and Flash, for all if it’s razzle dazzle, is ultimately detrimental to the success of your site. Take a hint from Jobs: Flash is simply not ideal for an optimized mobile web browsing experience. This translates into lower amounts of mobile traffic for your site. More importantly, it causes serious problems down the road, as the amount of mobile-based traffic is expected to quadruple by the middle of the decade.

Since more potential visitors of your site are going to be doing so via mobile phone rather than desktop computer, it’s essential that you re-evaluate your relationship with Adobe Flash if you have one. It might make your website look pretty and functional from a traditional web browsing perspective, but from the angle of the future, it’s only going to bury you in the search results. If the fact that Adobe is kissing mobile Flash goodbye isn’t enough evidence to spur you in the direction of alternative means of development, hopefully the sake of your future web success will.