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Making Money Is Not the Only Goal of Blogging

by victor

Blogging has changed the way information is exchanged. It has made the world more democratic where every voice, however small, can be heard and that too resoundingly. The old world order meant that only the rich and influential could occupy the stage and vent their feelings. Blogging has changed all that. But many of us are veering off from innocence to more predatory mindset where blogging only means making money. Blogging has almost become synonymous with money. How to make money by blogging? Seven ways to create a wealthy blog. Five ways to make money through blogging. Money seems to be the theme of blogging – be all and raison d’être of blogging. But to some out there, blogging has a different purpose.

Informal marketing channel

Big corporate or for that matter small businesses maintain a blog or multiple blogs . These blogs are purely for marketing. Blogs by themselves cannot be an effective marketing channel but combined with other activities, blogging can become a potent tool for advertising and marketing. More and more customers are leaning towards blogs to provide information about products and services . Traditional advertising is seen as pushy and artificial whereas blogging seems like a soft sell. Marketers realize the potential of blogs and are devising new and powerful ways to influence customers through their blogs.

Feedback loop

Customer feedback can save an advertisement campaign or boost its effectiveness. Timely customer feedback allows marketers and businesses to correct course mid-stream and aligning their marketing efforts more towards customer expectations. Fine tuning advertising and marketing can be done effectively through blogging. This doesn’t mean blogging is only an adjunct of advertising. It can actually stand alone and create a buzz. Viral marketing can be achieved through pure blogging. In all these cases, customer feedback forms a critical part of the whole.

Building reputation on the net

More and more people and businesses are using blogs to build reputation. Once again, the informal nature of blogging is being used to influence public opinion. The advantage of such organic reputation building is permanence. An effective advertisement campaign usually lasts for the duration of the drive. On the other hand blogging can create an everlasting impression on the minds of customers. Obviously, the message has to be subtle. An ‘on your face’ kind of blogging experience can actually do more harm to your reputation.

Projecting image as an expert

Many bloggers use this platform to project themselves as experts in their respective field. The primary aim of these blogs is not to make money but to project their image. Once they establish their expertise online, they use it for lectures, presentations, workshops and talk shows. In a way they are monetizing their blog.

A blog can be used to sell books, biographies and expertise. Blogs can be used to create a roaring buzz.

Conclusion

Blogs can be used more creatively than simply used as money making machines. In the end blogs are meant to inform, interact and network with others around the world. Go forth and blog. Enjoy.

Victor Solovey is the owner of crazyxhtml , where they do crazy stuff including ‘psd to xhtml’ and ‘psd to wordpress’ conversion. Victor is passionate about his work and also likes to write.