Google Brings Penguin Update | An Update to Fight WebSpam
Sometime back, I wrote the article about why your blog is losing traffic. That article was about Google very well-known update called Google Panda, which is a nightmare for many webmasters as sucked the traffic of their websites overnight.
One of my blog was affected with Google Panda update and it lost over 80% of the traffic. Google AdSense revenue was also went down to just 20%. There are countless stories like this if you are in a mood to listen to them. Google introduced this update for make their search results better and to offer better search experience. But Panda update ended up being enemy of Webmaster.
Then again there was an update called page layout algorithm which penalizes a webpage if it is not offering the content above the fold, or the ads are taking too much space above the fold instead of the content. It again affected many websites.
Now be prepared for Google next update, Google Penguin Update, which is aimed to cut down webspam. It is not a replacement for the Panda update rather it joins Google panda update. The Panda update affected 12%of the total search queries where is Penguin update is said to affect over 3.1% of search queries.
Here is an excerpt from Google search blog:
The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.
So, what do you think of Google new algorithm changes, is it going to help your blog rise in the Search Engine it is again going to kill it like Google Panda did. Please share your views in the comment section.